Digital Marketing Campaign Manager

Digital Marketing Campaign Manager

We’re looking for an enthusiastic and hands-on digital marketer to join our team.

Digital Marketing Campaign Manager

Location: UK – Newcastle upon Tyne / North Tyneside

The Role

This is an exciting time to join Utilitywise. Our digital marketing team is growing and we are looking for an enthusiastic and hands-on digital marketer to join our team.

As a key part of the Utilitywise Digital team, the successful applicant will support the Digital team in managing our portfolio of websites and in implementing and optimising our digital activities, from paid search and SEO through to on-page optimisation and marketing automation. This is a very diverse role and would suit an astute digital native who can pick up any new task and skills quickly.

The successful applicant will have experience using in Google AdWords, Bing Search, Facebook advertising, Google Analytics and WordPress CMS management and, ideally, experience with Hubspot. You’ll have an excellent eye for detail and design and be truly tech savvy. We’re looking for someone with a good level of digital marketing experience who is happy to roll up their sleeves and get involved in all aspects of digital marketing, with a view to growing and enhancing their digital skills and experience.

We are looking for an individual that has great initiative, strong attention to detail, good multi-tasking abilities, excellent interpersonal and communication skills, a high level of organisation and focus, and who is able to work under pressure and within deadlines.  You will have a passion for all things digital and an ongoing desire to be up to date with latest digital tools, approaches and best practices.

Responsibilities

  • Support the Digital Marketing Team in managing all Utiltiywise websites, including updating and optimising existing content as well as building new pages;
  • Update landing pages and automated emails ensuring they are up-to-date and effective;
  • Set up forms and automated workflows using the marketing automation tool (currently Hubspot);
  • Monitor, report and analyse campaign results and goals using tools such as Google Analytics;
  • As required, produce email and blog marketing content, including original written content;
  • Under direction of the Digital Marketing Manager, manage and maintain paid search campaigns in Google Adwords and Bing Search, including writing PPC ad copy;
  • Proofread and edit content provided by agencies and colleagues for the website to ensure quality and tone of voice is in line with our brand;
  • Under the direction of the Digital Marketing Manager and Team Lead, set up A/B tests to trial improvements to the websites;
  • Work closely with our Studio team to develop new creative assets to be used across our digital portfolio;
  • Source, optimise and upload graphics and images for use on the websites;
  • Work with the wider marketing team to understand overall marketing objectives and how digital marketing supports these;
  • Form strong working relationships with a broad network of people across the business;
  • Work internally and with agencies to ensure project work is delivered on time and to budget.

Qualifications/Training

Essential

  • A degree-level qualification in marketing, technology or a related subject.

Desirable

  • Professional marketing qualification (e.g. CIM, IDM, Google Squared);
  • Google AdWords certification;
  • Google Analytics Certification.

Experience

Essential

  • 2-3 years’ experience in a marketing role for a commercial organisation, preferably with a digital focus;
  • Experience of reporting, presenting, and working in a fast-paced environment with a nimble approach to change;
  • Understanding of all things digital – digital marketing, tools, market as a whole;
  • Experience in managing content and building pages using a content management system (CMS), preferably WordPress.
  • Experience with AdWords/PPC;
  • A good understanding of site usability;
  • Experience with HTML.

Desirable

  • Retail / e-commerce experience;
  • Understanding of the principles of JavaScript and CSS;
  • Experience in running A/B or multivariate testing;
  • Experience of using Google Tag Manager.

Personal Qualities, Aptitudes, and Skills

  • Positive, proactive, can-do attitude;
  • Excellent verbal communications and writing skills with extensive experience in all forms of written communication;
  • Strong analytical skills;
  • Ability to generate creative ideas for digital campaigns and content;
  • Strong collaboration skills and proficiency in working as a team player;
  • Excellent technical skills and professional expertise with digital technologies;
  • An organised and well-planned approach to work;
  • Logical thinking and problem-solving ability;
  • A high level of accuracy and attention to detail;
  • The ability to manage time and meet deadlines;
  • Ability to be remain calm under pressure;
  • Experience of managing multiple projects simultaneously;
  • Self-motivated, focused and resilient.

Additional information

  • Proof of eligibility to work within the UK;
  • References to cover last 5 years’ employment.

To apply for this position, please send your CV and a covering email to recruitment@utilitywise.com.

The Company

Utilitywise is a high paced, high growth business that exists to support businesses of all shapes and sizes with their utility needs, be they simple or complex, by connecting our customers with the very best products and services in the market. Over the past ten years, Utilitywise has grown from a fledgling business to one that now supports tens of thousands of businesses across the UK and Ireland, and into Europe. From simply securing a great energy deals via our unrivalled relationships with suppliers, through to intelligent technology solutions, compliance expertise and innovative procurement services we can help businesses to save time, effort and money so they can focus on doing what they do best.

Our mission never stops however, and we are constantly exploring new ways to grow our business and deliver for customers with unique and differentiated propositions and channels.

The Group operates from its headquarters at Cobalt Business Park in North Tyneside and currently employs approximately 1,600 staff across its operations.

Utilitywise was founded in 2006 as an energy procurement service provider for UK businesses. It has since grown and is now an established independent energy procurement and energy management business, it listed on the AIM market in 2012.

The Company negotiates rates with energy suppliers on behalf of business customers, provides an account care service and offers a range of products and services designed to help customers manage their energy consumption. Customers are based throughout the UK and in the Republic of Ireland, across a variety of industry sectors and the public sector, and range in size from small single site customers to large multi-site customers. In total Utilitywise has c.38,000 customers split across the two divisions; enterprise and corporate.

The Group has achieved strong revenue growth to date, seeing revenues rise from £11.7m in the financial year ended 31 July 2011 to £84.5m at financial year end July 2016. This is a result of strong like-for-like growth and the acquisitions of Clouds Environmental Consultancy, Aqua Veritas Consulting, Energy Information Centre and t-mac Technologies. Adjusted profit before tax rose from £16.7m in 2015 to £18.3m in 2016. Utilitywise has enjoyed in excess of 20% revenue growth year on year.

As the Group seeks to expand further, it has strengthened its already robust management team with the appointments of Brendan Flattery as CEO in October 2016 and more recently the appointment of Richard Laker as CFO in January 2017.

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