Content Manager

Content Manager

We’re looking for an experienced and creative Content Manager to join our Marketing team.

Content Manager

The Role

As Content Manager, you will be responsible for managing the strategy, planning, implementation and measurement of content across the Utilitywise marketing team with a focus on top of the funnel content.

As Content Manager, you should be an experienced and skilled creative writer and editor, able to apportion at least 50% of your job time to content creation without the use of an external agency and be able to produce quality results .

You should have knowledge, understanding and experience in digital demand generation and the role content marketing plays in it. You should also be able to perform well under deadlines and be detail-oriented. You will be comfortable planning and delivering content in a variety of forms, including video, infographics and animations, for a range of platforms. You’ll have experience working with designers, developers and agencies to deliver more complex forms of content.

You’ll be creative, versatile and data-driven with a deep understanding of content marketing and it goes without saying that your writing skills will be first class.

This is a mid-senior role and essential to driving our FY19 marketing strategy.

Your working hours will be Monday to Friday 9am until 5pm. However, you may be required to work additional hours during busy periods therefore flexibility will be an advantage.

Responsibilities

  • Develop, own and implement a content strategy for Utilitywise;
  • Develop and own a dedicated content calendar and a library of content resources available for campaign, brand and social marketing teams;
  • Act as Editor for Utilitywise’s content hub/news and resources area;
  • Own and manage relationships with content agency, freelance copy writers/editorial journalists as required;
  • Reviewing, proof-reading, editing and improving existing content, highlighting areas for development and improving the copy;
  • Lead on all aspects of content creation across the marketing team, based on customer and market topics and insight;
  • Create and write engaging value add content to be used across all marketing channels with a focus on digital and social in order to drive demand through the marketing funnel;
  • Work closely with the Marketing and Brand Manager and Digital Marketing team to set marketing content strategy aligned to business priorities;
  • Writing high-quality search-optimised content on a broad range of topics;
  • Conduct in-depth research to produce informative pieces of content;
  • Act as tone of voice champion for the organisation, supporting marketing colleagues in improving the quality of their copy;
  • Producing copy for a variety of formats including whitepapers, e-books, blog posts, social media and video;
  • Identifying hot topics and adapt them to new customer marketing campaigns, working closely with digital and brand teams;
  • Producing content that fulfils audience needs and enhances engagement by providing value to each steps of nurturing and NCM campaigns;
  • Analyse metrics to report on content performance and optimise accordingly ;
  • Monitoring content trends and relevant industry news and sharing this with the wider team.

Qualifications/Training

Essential

  • Bachelor’s degree in Marketing/English Language/Journalism or related discipline;
  • Excellent presentation skills.

Desirable

  • CIM professional marketing qualification;
  • NCTJ qualification.

Experience

Essential

  • 3-5 years minimum experience in a content marketing or closely related field;
  • Exceptional communication skills and proficiency in English language, verbal and written, high attention to detail in editing;
  • An understanding of how the content strategy fits in with the overall marketing strategy, with a proven ability to drive demand through content;
  • Digital marketing knowledge and understanding, with focus on demand generation;
  • Proficient computer skills (MS Word, Excel, PowerPoint, Outlook) Understanding of SEO best practice.

Desirable

  • Experience in similar B2B environment.

Personal Qualities, Aptitudes, and Skills

  • You need to be a language-loving linguist with a creative flair;
  • Strong understanding of trends in digital marketing and social media and how to leverage these channels most effectively;
  • You should have a a proven track record of producing amazing content that drives engagement across a range of media;
  • Ability to develop new methods and big ideas to engage SMB audiences across digital marketing and social media channels;
  • Ability to tailor writing to different media, purposes and audiences;
  • Ability to work to a brief, prioritise and meet deadlines;
  • Ability to work autonomously and as part of team;
  • Strong data analysis skills to measure and prove the success of content;
  • Creativity- the ability to come up with out of the box ideas that match the campaign objectives;
  • An innate understanding of commercial value and measuring the success/failure of a project;
  • Confident, friendly and comfortable working with people at all levels;
  • Excellent communication skills with outstanding writing skills in English;
  • Creative thinker;
  • High level of attention to detail.

Additional information

  • Proof of eligibility to work within the UK;
  • References to cover last 5 years employment.

To apply for this position, please send your CV and a covering email to recruitment@utilitywise.com.

The Company

Utilitywise is a high paced, high growth business that exists to support businesses of all shapes and sizes with their utility needs, be they simple or complex, by connecting our customers with the very best products and services in the market. Over the past ten years, Utilitywise has grown from a fledgling business to one that now supports tens of thousands of businesses across the UK and Ireland, and into Europe. From simply securing a great energy deals via our unrivalled relationships with suppliers, through to intelligent technology solutions, compliance expertise and innovative procurement services we can help businesses to save time, effort and money so they can focus on doing what they do best.

Our mission never stops however, and we are constantly exploring new ways to grow our business and deliver for customers with unique and differentiated propositions and channels.

The Group operates from its headquarters at Cobalt Business Park in North Tyneside and currently employs approximately 1,600 staff across its operations.

Utilitywise was founded in 2006 as an energy procurement service provider for UK businesses. It has since grown and is now an established independent energy procurement and energy management business, it listed on the AIM market in 2012.

The Company negotiates rates with energy suppliers on behalf of business customers, provides an account care service and offers a range of products and services designed to help customers manage their energy consumption. Customers are based throughout the UK and in the Republic of Ireland, across a variety of industry sectors and the public sector, and range in size from small single site customers to large multi-site customers. In total Utilitywise has c.38,000 customers split across the two divisions; enterprise and corporate.

The Group has achieved strong revenue growth to date, seeing revenues rise from £11.7m in the financial year ended 31 July 2011 to £84.5m at financial year end July 2016. This is a result of strong like-for-like growth and the acquisitions of Clouds Environmental Consultancy, Aqua Veritas Consulting, Energy Information Centre and t-mac Technologies. Adjusted profit before tax rose from £16.7m in 2015 to £18.3m in 2016. Utilitywise has enjoyed in excess of 20% revenue growth year on year.

As the Group seeks to expand further, it has strengthened its already robust management team with the appointments of Brendan Flattery as CEO in October 2016 and more recently the appointment of Richard Laker as CFO in January 2017.

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